Client: Vanderbilt University
Project: Vanderbilt football facilities: auditorium, hallways, team meeting rooms, and more
Objective: Convey the next chapter of the Vanderbilt story by transforming their unbranded meeting rooms and blank facility walls.
Solutions: Collaborate with Coach James Franklin and his team to build messaging throughout the space. Each meeting room features six unique, modular, movable graphics with gameday imagery and key messages displayed in large vinyl lettering. Because the team shifts rooms regularly, the flexibility to customize each room every year was key. Paint and custom chair rails showcase a star in each room. The atrium features large entry murals with Nashville scenery and universal players; the message being: We are #1!
Role: Lead designer
Davy Fisher, design director
Adam Gingerich, designer
Tim Belcher, designer
Wes Buchanan, production
Kaitlin Marshall, design coordinator
See it in action, watch the video.