Client: Personal (graduate) project
Deliverables: Strategy, identity, packaging, marketing, advertising, and social media design.
Objective: Use a Greek mythological name to develop a company, brand, and marketing strategy.
Solutions: Athena, the goddess of wisdom, the olive tree, strategy, industry, justice, and warfare served as the perfect namesake of an American dry gin company. Researching the history of gin, its position in the American market, and the need for a breakout product, I developed the subsequent brand, stationary, strategy, packaging, shipping, and advertisement system. “Intelligent decadence” summarizes this work hard play hard brand.